Italians arrived in Brazil in 1870 and 1960, introducing new agricultures techniques in the country. Were italian colonies that given rise to cities like Caxias do Sul, Farroupilhas, Bento Gonçalves, Garibaldi and more.

In 2013, there were about 30 milions descendants, mostly in the south and southeast. The cold weather of these regions is perfect for
growing grapes.

The domestic production of grape is concentrated in the state of Rio Grande do Sul and Santa Catarina. These two states are
responsible for about 80% of the national production of grapes. Only the Rio Grande do Sul accounts for 68% of the grapes produced in Brazil.

In 2003, the segment accounts for grape production of 330.7000 tons of common grapes. Main products exported are whole grape juice.

Market for grape juice grew 300% in the last seven years in Brazil. In 2010, increase in sales of grape juice was 20%.